There are several new Ford models set to relaunch or have design facelifts this year. The manufacturer has also revealed that three or more Allroad editions could launch by the end of 2019.
The crossover and SUV segments are rapidly growing in the UK and Europe, and Ford wants to increase its offering in these areas. Customers are more and more frequently choosing 'rugged' vehicles with off-road capability. As an example, Audi offers allroad quattro editions of the premium A4 and A6 models. Other manufacturers have had success in positioning their crossovers and 'active' vehicles, and Ford is keen to follow suit.
There has, as yet, been no confirmation of which models will receive the Allroad treatment. Strong rumours point to the Mondeo estate as a likely option. It is already available with optional four-wheel drive. The Mondeo has also recently joined the Ford Vignale range of luxury models, indicating Ford's willingness to expand the model range. Industry insiders have hinted that any Allroad edition of the Mondeo would rival Volkswagen's Passat Alltrack.
A second suspected car is the Focus estate. It would compete with the ŠKODA Octavia Scout if made into an Allroad model. The estate version of the Focus displays several SUV-inspired design elements, such as the roof rails and extended wheelbase.
When it comes to the third Allroad, surprisingly little speculation is being made. The Mondeo and Focus estate models feel obvious, however a third choice does not immediately come to mind for many. Even reviewers and motoring magazines have been reluctant to name a Ford to complete the trio.
Vice President of Ford in Europe, Barb Samardzich, has hinted at the Fiesta:
“You could even include vehicles you might not think about doing it to, like the Fiesta. You put some black cladding in the right spots, roofrack it, and get it looking a lot more active.”
Samardzich's comments make reference to typical SUV style elements and details that feature on a number of Ford crossovers. A redesign of the Fiesta could potentially go further.
Up to now, the introduction of a Fiesta Allroad has not been considered likely. It is, however, not something Ford has ruled out. Based on the success of the Volvo S60 Cross Country, it could in fact be a smart move for the manufacturer to alter the Fiesta. Volvo's vehicle shows how cladding, scuff plates and SUV features can fit into and around a compact car. Drivers can also look to the Volkswagen Cross Polo and Fiat Panda Cross to see this blend of styles.
Should Ford go ahead and add Allroad models to the range, this would be confirmation of the SUV-crossover push. Both the EcoSport and Kuga have become leaders in their segments. Ford is also launching a facelifted update to the Kuga this year, joining the new Ford Edge in the range for 2016.
The line-up also includes the Ford Ranger, which brings trademark pick-up style and capacity onto UK roads. It can be chosen with the Wildtrak specification, running as a 4x4 on grippy tyres.
Adding Allroad models would create a noticeable lean towards SUV looks and capability across the Ford range. Likely changes include more prominent bumpers, body protection and increased ground clearance.
The Ford cars which will receive Allroad design changes and upgrades have not been confirmed. Ford has also yet to release any details on whether the model names would change before launch. A tentative schedule in place would see all three Allroad vehicles on sale before the end of 2019. As such, further information is expected later this year.
At Peoples Ford, you can discover the Kuga, Edge, Ranger and EcoSport right now. The estate versions of the Focus and Mondeo are also available and there's plenty of used cars for sale which include larger models including 4x4s.. Find your nearest Ford team in Scotland or Liverpool, and get in touch to learn more.