IFord has announced that its British customers will be among the first to benefit from the launch of SYNC technology. SYNC will make its debut in Europe on the Ford Focus 2012 and will bring the brand’s award-winning voice-control and connectivity technology to a whole new audience.

President and CEO of Ford, Alan Mullaly said in a statement, “We are pleased to announce that SYNC will soon be available to customers around the world. It is a smarter, safer and simpler way to connect drivers with in-car technologies and their digital lives.”

SYNC, along with the MyFord Touch interface is an exciting and rich experience that uses voice control and steering wheel controls or a centre stack touch screen to make vehicle functions, information and settings available to the driver. It is one of the most advanced voice-control and connect technologies to appear on the market and Ford is estimating that almost 2 million vehicles across Europe will feature the system by 2015.

SYNC offers drivers a smarter and safer way to stay in touch with the outside world while on the move. It is powered by the Microsoft Windows Embedded Automotive platform and is being developed to understand multiple languages and accents in order to cater the European market. The system will be able to voice-operate functions such as climate control, navigation and Bluetooth connectivity.

Software upgrades will also be available from Ford dealerships to ensure the SYNC technology stays up to date with all the latest advancements. Jason Johnson, SYNC Product Development Engineer said,

"We knew from the beginning that our connectivity solution would have to keep pace with the rapid advancement of consumer electronics and be flexible and upgradeable in order to remain useful to customers for as long as they own their vehicles."

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