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Ford led March’s changeover to the ‘11’ plate, with its Fiesta and Focus models leading sales figures in the UK market. The brand saw sales of key models and commercial vehicles increase, as well as a rise in its retail share.
Official figures released by SMMT revealed that UK car sales in March were down by 7.9%, with Ford’s car sales being down 1.2%. Its market share, however has increased to 14%, a 0.9% rise on last year. The key models that have confirmed the strong appeal of Ford’s range are the Fiesta, the C-MAX and the new Ford Focus.
Ford of Britain managing director, Nigel Sharp said, "March has actually bettered expectations with the overall market up 5.9 per cent on 2010, excluding scrappage volume. However, the market is intensely competitive and it has been important to maintain the right balance between sales/share and business profitability in this crucial sales month. Ford's outstanding vehicle range has helped achieve this balance with new models such as the new Ford C-MAX, joined in March by the exciting new Ford Focus, contributing to a significant growth in retail share."
Once again, the manufacturer also dominated the commercial vehicle market. Ford Transit sales increased in March, as did light commercial vehicle sales with models such as the Fiesta Van and Transit Connect selling well.
These figures reinforce the fact that Ford continues to be an exceptionally popular brand. With its extensive range of models to suit all lifestyles as well as a strong commercial vehicle range, Ford appeals to a wider demographic than many other manufacturers.