Ford Uses Holograms To Drive Social Interest in the New B-MAX
Ford is using holographic imagery previously only used by the US military in order to carry out a campaign for its new B-MAX model.
The automaker is targeting influential social media personalities to encourage online conversations about the forthcoming vehicle, which is being released later this year.
The campaign spans Europe and launched on 10th May in what Ford claims is the largest social media marketing project in the European auto market.
The manufacturer teamed up with PeerIndex, who identified the top social media influencers for the cars, lifestyle and technology sectors with their PeerPerks programme.
Ford is sending a sample pack to the selected recipients from the UK, France, Spain, Germany, Italy and Romania, which includes a 3D hologram to drive them to talk about the product online.
“Technology is a key feature of the ingenious new B-MAX so it’s only right that we use some of the most cutting edge marketing approaches in bringing it to market,” says Usha Raghavachari, senior marketing communications manager at Ford Europe. “Social influence marketing helps us to tap into social media conversations in a way that rewards people for their influence and for interacting with our brand.”
The Ford B-MAX is due for release in September and puts emphasis on practicality on a smaller scale as well as advanced technology. To find out more about it, or any of the other models in the Ford range, contact Peoples Ford today.
