The Ford Fiesta line up is gaining a new model, in the form of the Ford Fiesta Style series. Prices will start from £9,995 and the car will feature a huge range of innovative systems as well as bespoke body styling.

Specifications for the Style include Electronic Stability Programme, Intelligent Protection System and anti-lock brakes, along with front, side and knee airbags for maximum protection in the event of a collision. Its exterior will have a body coloured rear spoiler and bumpers, 15 inch wheels and heated door mirror housings.

Ford of Britain’s marketing director, Mark Simpson said, "While 75 per cent of Ford Fiesta customers go for the top Zetec and Titanium series, we also want to make sure there's a great proposition for customers insistent on quality but not requiring top-of-the-range features."

In addition to the release of the Ford Fiesta Style, there will be an entry level model, the Fiesta Studio available. This will be priced at £9,495 and features will include tinted glass, body coloured bumpers and rear spoiler, as well as a CD player with AUX in sockets for MP3 connectivity.