Terms and conditions: Summer Upgrade Sale

Promotion Period: The promotion is valid on qualifying cars purchased before 30th June 2026.

Eligibility: The Summer Upgrade Sale is valid on selected new Ford vehicles only and is available to retail customers only.

Offer Period: Offers are available for a limited time only and apply to eligible new vehicle orders placed during the Summer Upgrade Sale promotional period.

Non-Transferability: All elements of the promotion are non-transferable, non-exchangeable and have no cash alternative unless otherwise stated.

Right to Amend or Cancel: Peoples reserves the right to withdraw, amend or extend any offer at any time without prior notice.


Offer Details

Customers purchasing an eligible new Ford vehicle may qualify for one or more of the following offers:

Renewal Bonus

  • Eligible customers may receive additional renewal support of up to £3,000 on selected new Ford vehicles.
  • The exact amount available will vary depending on the vehicle purchased, customer eligibility and any applicable manufacturer support.
  • Renewal Bonus support is available on selected vehicles only.

Free Servicing for Life

  • Available on selected new Ford vehicles. Further terms highlighted below.

Peoples Perks

  • Customers who complete a test drive and subsequently purchase an eligible new Ford vehicle may select one of the following:
    • Hotel stay for two
    • Dash cam
    • Gift card
  • One reward per eligible vehicle purchase only.
  • Rewards are subject to availability and may be substituted with an alternative of equal value where necessary.

Drive It. Win It.

  • Customers who complete a qualifying test drive during the promotional period will be entered into the prize draw.
  • Entry is available to customers who complete a qualifying test drive during the promotional period.
  • One entry per person unless otherwise stated.
  • Separate prize draw terms and conditions apply.

Power Promise

  • Customers purchasing an eligible electric Ford vehicle may qualify for a complimentary home charger.
  • Please refer to the separate Power Promise Terms & Conditions for full eligibility criteria and offer details.

General

  • All offers are subject to vehicle availability
  • finance offers are subject to status & acceptance
  • offers cannot be used in conjunction with any other promotion unless otherwise stated.
  • images are for illustration purposes only


Free Servicing for Life

Free Servicing for Life available on selected Peoples cars only.

Offer applies to qualifying retail customers purchasing and taking delivery of an eligible car between June 3 - June 30th, 2026.

Free Servicing for Life is valid for as long as the purchasing customer owns the vehicle.

Offer is not transferable to another person, owner or vehicle.

Free Servicing for Life includes one annual essential service carried out at a Peoples dealership, subject to the vehicle’s age, mileage and service requirements.

The included essential service is limited to the items defined by Peoples as part of the campaign and does not include repairs, replacement parts, MOTs, tyres, brakes, wipers, bulbs, diagnostics, air conditioning service, additional fluids, wear-and-tear items or any work outside the included essential service.

The vehicle must be serviced by Peoples in line with the agreed servicing schedule. The offer will cease if the vehicle is sold, transferred, written off, exported, modified, serviced elsewhere or no longer owned by the original purchasing customer.

Mileage and usage restrictions apply.

Offer excludes taxis, private hire vehicles, driving school vehicles, trade sales, wholesale vehicles, modified vehicles and vehicles used for commercial purposes, unless agreed separately in writing.

Offer cannot be used in conjunction with any other offer, incentive, discount, manager’s special or promotional campaign unless specified.

Peoples reserves the right to substitute the included essential service for an equivalent service credit.

Peoples reserves the right to amend, withdraw or restrict the offer at any time for new purchases. This will not affect qualifying customers already enrolled in the offer.

Full terms and conditions apply. Selected stock only. Ask for details.