Summer Upgrade Sale

More Reasons to Upgrade This June

As we approach the end of our financial year, we're making it easier than ever to upgrade to a new Ford.

For a limited time, selected customers can access additional savings, renewal support, exclusive ownership benefits and exciting rewards when they choose their next new Ford with Peoples.

Whether you're considering a compact SUV, a family electric vehicle or your first step into EV ownership, there has rarely been a better time to explore your options.

Book a test drive, speak to our team and discover what may be available to you during our Summer Upgrade Sale.

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(Terms & Conditions apply)

Why Upgrade Now?

The end of the financial year often brings some of the strongest opportunities for customers looking to change their vehicle.

During our Summer Upgrade Sale, eligible customers may benefit from:

  • Additional manufacturer support and retail offers across selected Ford models
  • Renewal Bonus support for eligible customers, helping reduce the cost of upgrading
  • Free Servicing For Life available on selected new Ford orders*
  • Free home charger installation available on selected electric vehicles through Ford Power Promise
  • Strong part exchange values that could make your current vehicle worth more than you think
  • Immediate vehicle availability across selected models
  • Exclusive rewards available when you test drive and purchase during the event

If you've been considering changing your vehicle this year, now could be the perfect time to discover what's possible.

Browse New Car Offers

Test Drive & Purchase. Choose Your Reward

When you book and complete a test drive and go on to purchase a qualifying new Ford during our Summer Upgrade Sale, you'll be able to choose one of the following rewards.

Book A Test Drive

Never miss a moment

Acting as a extra set of eyes on the road, buy your new car at Peoples and benefit from a free dashcam to monitor your driving on the road.

Where will your next adventure take you?

When you buy your new car at Peoples Ford, enjoy a treat for two at one of our carefully selected hotels in fabulous locations across the country. Where will you go?

Treat yourself

Choose where you would like your gift card for, with options including; Amazon, Tesco and JustEat - continue treating yourself, even after you've driven your new car away.

Never miss a moment

Acting as a extra set of eyes on the road, buy your new car at Peoples and benefit from a free dashcam to monitor your driving on the road.

Where will your next adventure take you?

When you buy your new car at Peoples Ford, enjoy a treat for two at one of our carefully selected hotels in fabulous locations across the country. Where will you go?

Treat yourself

Choose where you would like your gift card for, with options including; Amazon, Tesco and JustEat - continue treating yourself, even after you've driven your new car away.

Win a Ford For a Year

Every eligible customer who books and completes a test drive and goes on to purchase a qualifying new Ford during the Summer Upgrade Sale will also be entered into our exclusive prize draw.

One lucky winner will enjoy the use of a Ford for an entire year.

The more reasons you needed to upgrade, the more reasons we've given you.

Book A Test Drive

Experience how easy owning an EV really is

Purchase your new Ford Electric Vehicle here at Peoples and benefit from:

  • A FREE wallbox home charger^ with Octopus Energy
  • Up to 10,000 miles free Charging Credit^ on the Octopus Go Intelligent Tariff
  • 2 Year Free Ford Roadside Assistanceᵻ
  • 8-year/100,000-mile battery warrantyᵻᵻ
  • Dedicated customer support
Available to eligible retail customers with purchases of new Ford all-electric passenger cars contracted by 30th June 2026. Excludes NI and Channel Islands.


Browse Our Latest Ford Offers

Find your perfect car today and take advantage of savings + your choice of reward - only available now through 30th June 2026. Don’t miss out!

Browse New Car Offers

T&Cs apply. New Ford vehicles only.



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