Guaranteed £1,500 Electric Car Grant at People’s Ford

Your Price Promise for Going Electric​​

While the UK Government finalises details of its new Electric Car Grant, at People’s Ford we’ve already got your back. We're guaranteeing a £1,500 grant on eligible all-electric vehicles—so you’ll benefit from reduced prices now, without delay or uncertainty. This applies to retail customers, making EV ownership more accessible and affordable for you today. 

Seamless, Dealer-Supported Process

There's no need for extra forms or complex paperwork. The grant is managed through your local People’s Ford dealership—just speak to our team and we’ll handle the rest. Booking your test drive or registering your interest ensures you’re first in line to secure this saving.


Combine with the Ford Power Promise

Even better—this grant stacks with our Ford Power Promise, giving you a free home wallbox charger, up to 10,000 miles of charging credit, and peace-of-mind ownership including five-year servicing and support. It makes switching to electric smarter, smoother, and more valuable.

Ready to Make It Yours?

Contact us today to confirm eligibility, book a test drive, or secure your £1,500 grant—no waiting required.

Privacy & Terms

The data you are providing on this enquiry form will only be used to further your enquiry/request via a follow-up call and/or email. If you have provided location details, this information will be used to find your nearest Peoples dealership.

Terms and conditions apply. Eligible retail and FordLease customers only, new Puma Gen-E contracted between 11th – 31st August. Eligible customers will receive either the Government grant or the equivalent Ford discount of £1,500 – the grant and the Ford discount cannot be aggregated or combined. Cannot be claimed retrospectively against previous orders. Not available to fleet customers. No cash alternative. Vehicle must be registered from 1st September.