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Here at Peoples Ford we take the privacy of our customers, visitors and employees very seriously and to help you understand what we do with the information you provide to us we have compiled this Privacy Notice statement.
This Privacy Notice describes the personal information that Peoples collects from you or that you provide to us, how this information is used and to whom we disclose that information. We will also advise you of how you can manage your personal data that we hold.
It is important you read this Privacy Notice alongside any other Privacy or Fair Collection Notice we may provide to you when we are capturing your personal data, so that you are fully aware of how and why we are using your data and of your rights as an individual.
Information we collect from you, why we collect it and how we will use it
We gather personal data about you and potentially your vehicle when you visit our dealerships, use our website and/or our livechat facility or correspond with us by telephone, email or via our Customer Experience Centre. In addition we may also obtain personal data about you from third parties for example; Autotrader, if you have made an enquiry via them about any of our products or services.
This section sets out to explain in more detail what information we collect, why we collect it and how we may use this.
If you use Peoples Ford services
We have to hold the personal data; name, address, contact telephone number(s), email address, vehicle information, of the people who have requested a service in order to provide it for example, a Service, MOT or setting up a Service Plan. However, we only use these details to provide the service the person has requested and for other closely related purposes. For example, we might use information about people who have visited our Service departments to find out if they are happy with the level of service they received.
If you purchase a vehicle from Peoples Ford
In order to carry out the contractual obligations we will collect your personal data; including relevant documentation, during the purchase of your vehicle. This information will be used to seek finance approval; if requested by you, and also to carry out any additional processing in association with services required for the performance of the contract.
Following the purchase of a vehicle, your personal data will then be securely stored in line with the tax and regulatory requirements.
If you use our Website enquiry forms
Where we have obtained your personal data following a request for information; New or Used vehicle enquiry, vehicle valuation, test drive or brochure request or an enquiry linked to any of other products or services, we will use (process) this data in order to fulfil your request and support you with this enquiry.
When you submit personal information using an online form, ATG (our website provider) processes the data collected and stores it for 31 days for the legitimate business purpose of enabling us to access the information and deal with your request (it is then kept for a further 14 days in ATG’S routine back-ups for business continuity purposes). We collect the following information: Name, email address, postcode, telephone number.
If you enter your post code, ATG stores the first part of it (e.g. ‘ME14’ or ‘SW1’) and links it to standard internet log information already collected (it is used for the same purposes as that information, as outlined above).
If you use our LiveChat service
If you use the LiveChat service on our website we will collect your name, email address, telephone number and the contents of your Live Chat conversation. This is used for the legitimate business purpose of handling the customer enquiry and in order to resolve the enquiry and fulfil the customer’s request.
We use a third party provider, Gubagoo, to supply our LiveChat service. This data is stored for two years by Peoples Ford and 30 days by Gubagoo to enable us to access the information and deal with your enquiry. You can request a transcript of your Live Chat session if you provide your email address at the start of your session or when prompted at the end. Gubagoo stores the information outside the EEA, in the US, under the EU-US privacy shield framework.
People who contact us by telephone
When you call Peoples Ford directly, the telephone lines are recorded and we use this call recording information to help improve our overall levels of customer experience and to assist in investigating any complaints.
People who email us
Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance. Email monitoring or blocking software may also be used. Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.
If you visit our website
When someone visits our website, ATG (our website provider) collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). These are stored against unique ids (which are strings of numbers).
ATG collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.
ATG also uses Google Analytics to collect standard internet log information and details of visitor behaviour patterns, which are stored against unique ids (i.e. strings of numbers). We collect this information for the legitimate business purpose of monitoring website traffic and engagement levels, which in turn enables us to make improvements to our website and the way we sell our cars and services. This information is only processed in a way which does not identify anyone. It is kept indefinitely.
Cookie Policy
Peoples Ford uses Cookies to make your browsing experience more relevant to you. For more information on our Cookies, please read our Cookie Policy.
Social Media
Peoples Ford operates channels, pages and accounts on some social media sites to inform, assist and engage with customers.We monitor and record comments and posts made on these channels about Peoples Ford to that we can improve our services.
Peoples Ford is not responsible for any information posted on those sites unless we posted it ourselves.We use them as a channel of communication – we don’t endorse the social media platforms themselves, nor do we endorse any information posted on them by third parties or other users.
When you engage with Peoples Ford via social media your personal data may be stored on that social media site’s servers, which are outside the control of Peoples Ford and may be in the US or elsewhere outside the EU.In addition, anything you post on these sites may be accessed and read by the general public.Because of this, social media channels really aren’t a sensible place to discuss your personal arrangements.Peoples Ford will never ask you to share personal information or take payments via social media sites, and you should not post such information on those channels.
We enjoy being social and Peoples Ford regularly updates and monitors social media accounts, welcoming feedback and ideas submitted via these channels.We also try to join the conversation whenever possible.However, we can’t guarantee that we’ll reply individually to all messages received via these channels – if you need to get in touch and receive a definite response, it’s much better to call us, send us an email or chat via Live Chat on www.peoplesford.co.uk.
You should always read the privacy policy of any social network platform through which you share information carefully in order to understand their specific privacy and information usage practices.
X (formerly known as Twitter) - We operate one official Peoples Ford X account: www.twitter.com/peoplesford
If this Peoples Ford account follows another X user, this does not imply endorsement of any kind.
Facebook -We operate one official Peoples Ford Facebook account: www.facebook.com/peoplesford
LinkedIn - We operate one official LinkedIn account: www.linkedin.com/company/peoples-ford
Instagram - We operate one official Instagram account: www.instagram.com/peoples_ford
People who make a complaint to us
When we receive a complaint from a person we compile a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint.
We will keep personal information contained in complaint files in line with our retention policy. This means that information relating to a complaint will be retained for up to seven years and typically three years from conclusion of any relevant contract. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.
Data Retention
Our Data Retention policies are reviewed on an ongoing basis to ensure that we will only hold your personal data for as long as is required for the relevant processing activity, or as is required by law or a contractual agreement we hold with you.
Sharing Personal Data
We do share your data with third party providers, to help us deliver the products and services however, we only disclose your information as far as is necessary to provide the service.
Your personal data will be disclosed to the vehicle manufacturer Ford. You will be given the opportunity to review a Ford Fair Collection Notice during interactions with Peoples Ford, detailing how your personal data may be used by Ford. The latest Ford Privacy Policies and Fair Collection Notices can be reviewed at any time by visiting https://www.ford.co.uk/useful-information/terms-and-privacy
In the case of applying for Finance for a vehicle your personal data will be shared with relevant third party Finance companies; Ford Credit, Santander, Barclays Finance, Blackhorse, to seek finance approval for you.
Where you have purchased Guaranteed Asset Protection, a vehicle Warranty or a Service Plan Agreement it is necessary to share your personal data with The Warranty Group or EMAC; dependant on which product/s you purchased, to provide you with the service or product you have requested from us.
There may also be circumstances when we are legally obliged to share your personal data.
Legitimate Interests
We may use and process your personal data for reasons that we consider as Legitimate Interest; in our commercial interests and the interests of our customers.
We consider the following to be areas of Legitimate Interest-
We will collect consent from you during visits to our dealerships, including how you would like us to use your information to contact you about products, services and offers. We will give you separate options to receive information about offers relating to sales, about offers relating to servicing and follow up communications.
Should you wish to you wish to update your Consent permissions you can do this at any time by contacting us at Data.Protection@peoples-ford.co.uk , via the Data Preference Centre on our website or by contacting our Customer Experience Centre on 0131 297 7599.
Access to your Information
Under the General Data Protection Regulation (GDPR) and The Data Protection Act 2018 (DPA) you have a number of rights with regards to your personal data.
You have the right to:
Peoples Ford aims to be as open as it can be in terms of giving people access to their personal information.
To request the details of the personal data that Peoples Ford may hold about you, you should put the request in writing initially to Data.Protection@peoples-ford.co.uk or to our postal address, Peoples Ford, Callendar Road, Falkirk, Scotland, FK1 1SQ.
If we do hold information about you, you can ask us to correct any mistake by, once again, contacting us at Data.Protection@peoples-ford.co.uk
In addition if you wish to update your Consent permissions you can do this by contacting us at Data.Protection@peoples-ford.co.uk or alternatively via the Data Preference Centre on our website. https://www.peoplescars.co.uk/data-preferences/
If you believe that we have not complied with the requirements of the GDPR or DPA 18 with regard to your personal data, you have the right to lodge a complaint to the Information Commissioners’ Office.
Security and Performance
Our website is powered by ATG Web Management Limited (“ATG”), our third party web services provider.ATG is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure.ATG is certified to the standard of ISO27001 (an international standard for information security).ATG uses Amazon Web Services, Inc as its cloud platform provider.All data processed by ATG is stored on Amazon’s web servers in the EEA.
Contact or Queries
This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of Peoples Ford collection and use of personal information. However, we are happy to provide any additional information or explanation needed.
If you have any questions about how we process and store your personal data please contact data.protection@peoples-ford.co.uk
Or alternatively if you want to request information about our Privacy Notice please write to:
Peoples Ford, Callendar Road, Falkirk, Scotland, FK1 1SQ
Registration
Peoples Ford is registered as a Data Controller with the Information Commissioners Office and our Registration Numbers are as follows:
Peoples Ecosse Ltd – Z7279205Peoples Liverpool Ltd – Z553947X
If you are concerned that Peoples Ford are not using your personal data in accordance with the law and/or you are not satisfied with our response, you retain the right to lodge a complaint directly with the Information Commissioner’s Office.
Links to other Websites
This Privacy notice does not cover the links to/from our website linking to websites of our partner networks, advertisers and affiliates. We encourage you to read the Privacy Policy on these websites as each company will have their own privacy policies and that we do not accept any responsibility or liability for these policies.
Any changes we may make to our privacy & cookies policy in the future will be posted on this page. Please check back frequently to see any updates or changes.
This policy was last updated: July 2024.
Peoples Limited are a credit broker and not a lender. We are Authorised and Regulated by the Financial Conduct Authority. FCA No: 308517 Finance is Subject to status. Other offers may be available but cannot be used in conjunction with this offer. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase.
