Putting People First

People are the reason this business exists. Without customers and staff there is no Peoples Ford. We are a family and a part of the wider community.

At Peoples Ford we have a long history and deep rooted connection with the local community. When Brian Gilda founded the business his decision to name it, ‘Peoples’ was born from his determination to make clear that customers & colleagues are at the heart of everything we do. Our broad and diverse product line & customer base has enabled the business to transcend cultures and become one of the most recognised car retail brands in Scotland and Liverpool.

At Peoples Ford we love being a brand of action. We don’t just say we are a part of the community and want to help local charitable organisations – we get out there, make relationships and help local organisations. And that’s why Brian Gilda chose to help the RNLI. It’s just one example of how we bring our purpose to life for our people, our planet and our communities.

The RNLI save lives at sea. With over 5,600 volunteer crew members and over 3,500 volunteer shore crew at 238 lifeboat stations around the UK and Ireland. They all rely on training, kit, rescue equipment, lifeboats & lifeboat stations to save lives at sea. With dealerships along busy coastlines around the east cost of Scotland and Merseyside we are very aware of the important work the RNLI do. That’s why That’s why Brian decided to donate to the RNLI.

We take you with us on a trip to visit the RNLI and hear about all the amazing work that they do in the video below.


Support the RNLI

The RNLI believe that even one life lost is too many. Their brave volunteers don’t launch into cold, unwelcoming seas to save just a few people. They’re determined to save every-one. Follow the link below to see some examples of how you can help, whether you’re looking to donate money or ‘join the crew’ in other ways. Do something extraordinary today and donate using the button below.

Donate today